Feb. 14th SBC meeting – Keith Wells, Executive Director of the Greater Victoria Sport Tourism Commission

Happy February folks! As I’m writing this introduction to our February 14th (Valentine’s Day!) meeting, it’s predicted that there might be snow later this week…it can’t be, not here in Victoria! Anyways, be safe as you navigate thru this anomaly of weather for our fair region.

So we’re going to chart a slightly different course at the SBC over the next few months. As we’ve alluded to within many of the corporate presentations over the last numerous months, our business community is facing and constantly trying to deal with a crisis stage Labour Market situation.

There are just not enough employees available to fill all the available jobs and a potential full capacity economy. So we’ll adjust our focus over the next 3-4 meetings. What is the local cultural and services environment that will assist and influence potential employees to be attracted to and ultimately stay in this region? Are we fully prepared as a community to help businesses manage their Labour Market challenges? On February 14th, we will be hearing from Keith Wells, the Executive Director of the Greater Victoria Sport Tourism Commission Let’s have a discussion regarding how sport, fitness and wellness influences how families can be attracted to a region and therefore provide employee sustainability for our local industrial communities.

The Greater Victoria Sport Tourism Commission is the successor to SportHost Victoria, which was set up following the 1994 Commonwealth Games. The goal of the Sport Tourism Commission is to a better connect sport hosting with tourism marketing in this region. To attract more significant sporting events here, for the benefit of the people of Greater Victoria, the sports and business community. Greater Victoria currently hosts more than 100 local, provincial, national and international sporting events annually, generating more than $120-million dollars in tourist spending.

Prior to joining the Commission, Keith worked as a sports presenter for 20-years at CHEK-TV and Global Vancouver. He also founded Victoria sports video company SendtoNews ten years ago, which now delivers hundreds of millions of sports videos per month to newspaper websites across North America.

As always, the meeting is held at 7am on the 2nd Thursday of every month at the Victoria Flying Club Dakota Café. Please join us on Thursday / February 14th / 7am and RSVP john@harbourdigitalmedia.com only if you plan on attending.