What are we trying to do?
- Implement digital marketing to increase sales and brand awareness
- Amplify advocacy issues using Social Media
- Conveying a pre-defined message to a targeted digital audience to achieve business/organizational/personal goals
Business Fundamentals
- 40+ years of business experience
- Expertise with project planning and Return on Investment (ROI) objectives
- Expert understanding of communications and relationship building
- Extensive sales experience and management (specifically in digital advocacy, i.e., promoting an issue versus a product/service)
Tools
- Social media expertise and experience
- Understanding the power of storytelling
- Expert implementation in the strength of video in today’s Social Media landscape
- Technology expertise and project resourcing
- Online learning project management and expertise