Trade Beyond the U.S.? Why Latin America Might Be Canada’s Biggest Missed Opportunity

In this episode of the Peninsula Chamber of Commerce Trade Diversification Committee Vodcast, the conversation expands beyond traditional markets to explore opportunities in Latin America.

Featuring insights from John Price of America’s Market Intelligence, this discussion dives into the realities of trade diversification—what’s misunderstood, what’s overlooked, and where Canadian businesses can find real growth. Key takeaways include:

• Why Canada underestimates its true trade footprint in Latin America

• The hidden power of exporting services vs. goods

• How logistics and supply chains shape global trade flows

• Why small businesses should start with one market—and one strategy

• The importance of relationships, local knowledge, and patience in emerging markets

For Canadian SMEs looking to diversify beyond the U.S., this conversation offers practical, grounded advice on where to start—and what pitfalls to avoid.

📍 A must-watch for exporters, manufacturers, and service providers ready to think globally.

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