AI Adoption, Marketing Reality & the Pace of Change | SBC After Hours Live Discussion
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In this Sidney Breakfast Club – After Hours live discussion, business leaders and AI practitioners come together for a candid, wide-ranging conversation on artificial intelligence adoption, marketing evolution, and the accelerating pace of change facing organizations today.
- Steven Harris – AI4Enterprise Corp – https://ai4enterprise.ca
- Rob Cooper – PlusROI Marketing – PlusROI.com
- Shawn O’Hara – 2525 Agency – https://agency2525.com/
The panel explores real-world experiences with generative AI, image creation, slide decks, and productivity tools—comparing today’s AI moment to earlier digital revolutions in marketing and technology. Topics include the return of print and tactile media, client expectations versus behind-the-scenes complexity, AI hype versus real ROI, and why understanding “how the soup is made” still matters in an automated world.
Looking ahead to 2026, the discussion turns to AI literacy gaps, agent-based systems, organizational change management, and whether businesses can afford not to engage with AI. Drawing parallels to past technology shifts—from spreadsheets to framing nailers—the panel emphasizes that while tools evolve rapidly, people remain at the center of adoption and impact.
This session also highlights the VIATEC AI Meetups as a critical regional learning hub for anyone wanting to better understand AI’s role in business, marketing, and productivity.
A thoughtful, unscripted conversation for business owners, marketers, technologists, and community leaders navigating what comes next.